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4/18/2008 6:16:16 PM
Where Did The Combos Go?
By Richard Rost   Richard Rost on Facebook Richard Rost on Twitter Richard Rost on Google Plus Richard Rost on LinkedIn Email Richard Rost

 
I get asked this question at least once a week by people who have been loyal customers for years. "Where did the combo package deals go?"

I used to have several "combo" packages available for a discounted price. For example, you could buy my Excel Beginner Combo (101, 102, 103, and 104) for one set price at a discount.

But then I would always get people who would say, "I purchased Excel 101 by itself to try out your courses. Can I get a discount on the Combo package without Excel 101?" So I would have to manually put an order in for them.

Now what I've done is to have the web site automatically give you a QUANTITY DISCOUNT based on the total of your order. This new quantity discount is actually BETTER than the old combo package prices.

This also helps people who only buy Excel 101 and then come back and want more classes... they don't have to contact customer service to get a "deal" on the combo package.

So, the new system is better for all of my customers, and better for me - less work for everyone, and a BIGGER discount the more you buy.

Enjoy! Keep learning.

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Keywords: combo package deal price
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word 2007 Comment from Richard Rost @ 7/27/2009
Evelyn, all of my beginner tutorials are still (and will always be) just $5.99. However, as I move up into the intermediate and advanced tutorials, I have to raise the price because there are fewer students at each level.

Many people just don't need the more advanced training. The majority of students, for example, learn all they need to know about a topic (let's say Microsoft Word) in just my 101 beginner lesson.

Only about half of the people who buy 101 buy 102, and then half again for 103, and so on. So as we get up into the advanced lessons, only a small fraction of the people who started with 101 are still left.

So, in order to make developing the advanced tutorials profitable, I have to raise the price. I only raise it a little bit each lesson (Word 102, for example, is only $9.99).

For some topics like Microsoft Access, however, I have lots of good advanced lessons. Yes, the price is much higher than my basic training, but you're not going to find GOOD developer-level training of this caliber ANYWHERE outside of a classroom, and that kind of training costs thousands MORE than mine does.

With regards to the Word 2007 Upgrade Seminar, the cost is $29, however it's over two hours long (most of my classes are only about an hour) and it does cover beginner through intermediate topics. It's well worth the price if you're just looking for something to show you all of the differences between Word 2000/2003 and Word 2007 without having to purchase all of those different levels of training.

Now, I really wish I didn't have to base the cost of my tutorials on how many students I expect to purchase each lesson. I wish I could give them all away for $5.99 each. However, I am running a business, and I have to price my tutorials based on their worth. If I don't make enough revenue on my tutorials, then there won't be any 599CD around at all to make more. :(
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word 2007 Comment from Evelyln McElwain @ 7/26/2009
I have been teaching a computer class for the past 8 years and have been using your 599CDs as an excellent guide, especially your digital camera CD.  I am now teaching word 2007 and can use your new CD as a guide, but find it much too expensive.  Whatever happened to the $5.99 CDs?
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